Poltrona Frau

Maryam Ahi

Renzo Frau founded Poltrona Frau in Turin in 1912. By the 1930s it was already a status symbol. From 1926 he was appointed supplier to the Italian royal family, the Savoia dynasty. From that point on, he would supply all the most important houses, the large hotels, the interiors for Expo Turin 1928 and the sumptuous transatlantic Rex, the pride of the Italian merchant navy. The more you “live” a story, the more interesting it becomes. This is true for the leather of our sofas as it is for the history of our company, so full of personal experiences, meetings, professional talents and inspiring visions, which have made it a « unicum ». A story that complements and distinguishes itself in the field of multicolored and creative Italian manufacturing. Quality, quality, quality. We are really boring! After all, this is the only way to conquer and defend the Leathership®. A neologism, created by Poltrona Frau to define its know-how and its culture of the world of leather, which has become a registered trademark. There is something no automatic sewing machine, no computer, no precision laser can ever accomplish: the intelligence of our hands. This special combination of experience and sensitivity that lets you feel if a padding is well distributed or if the folds are the right thickness. Beautiful and responsible: the quality of our products cannot be obtained at all costs. We always like to keep in mind the health of our workers and the impact our products could have on the environment. Poltrona Frau is firmly committed to respecting a strict code of ethics.